An Independent Trading Desk specializes in the buying of digital advertising using programmatic advertising platforms and is owned independently
Publisher Trading Desk
Five Reasons Why Advertisers Need A New Approach to Trading Desks - Nativex
Glossary: The Programmatic Alphabet Soup – Programmatic Soup
Mediavine Becomes First Publisher to Launch Server-to-Server Integration with The Trade Desk's OpenPath - Mediavine
In-house Programmatic Trading Desk
Programmatic advertising - Glossary - Lectera educational platform
Trade Desk Buying Guide
What are Agency Trading Desks?
Always On Deals
The Trade Desk's supply-path optimization efforts portend potential disruption ahead
NEXD - 17 Best Programmatic Advertising Platforms to Choose From