Under Armour reverses position on cotton

The popular athletic apparel brand Under Armour made an about face this week with its announcement of a new line of performance apparel called Charged Cotton.The apparel line will include T-shirts and shorts for men and women and represents a huge step forward for cotton’s viability in the synthetic-dominated athletic apparel category.

A thoroughgoing analysis of market position of Under Armour.

Under Armour Baseline Cotton Tank Top Gravity Green 1326707-388 at International Jock

Cotton recent news, page 191 of 243

Under Armour charged cotton sweatpants in navy

Dakota WorkPro Series Men's Snap Front Stretch Poly Cotton Short Sleeve Work Shirt

Unisex UA Training Cotton Crew 6-Pack Socks

Cotton recent news, page 191 of 243

Under Armour Mens Rival Fleece Shorts, (001) Black / / White, X-Small at Men's Clothing store

Under Armour Men's Polo 1370399 features fitted comfort, moisture wicking, and odor-free technology. Customize this men's tech polo with your logo

Under Armour Men's Polo 1370399 Tech Polo | Logo Shirts Direct

This is your new favorite warm-up for pretty much everything you do—it's light, comfy, and super-soft on the inside.

Men's UA Hustle Fleece Joggers

Under Armour Men's Polo 1370399 features fitted comfort, moisture wicking, and odor-free technology. Customize this men's tech polo with your logo

Under Armour Men's Polo 1370399 Tech Polo | Logo Shirts Direct

Under Armour reverses position on cotton

Outbound Men's Jamison Pullover Hoodie Sweatshirt Cotton Blend Jersey Knit Fleece, Black