As disruptors in the Women's Activewear category continue to see growth, it's harder to make the case for premium brands to stay off .
Lulu Faces #dupe Culture Head-On
Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market
Score Free Lululemon Leggings by Trading in Your Dupes
Lululemon's brilliant dupe strategy should be duplicated by all brands
Lululemon's brilliant dupe strategy should be duplicated by all brands
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Lulu Faces #dupe Culture Head-On
Lululemon's brilliant dupe strategy should be duplicated by all brands
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