People Were Wearing Parade's Underwear as Asymmetrical Bras, so the Brand Made Real Ones

They’re living in the year 3000.
They’re living in the year 3000.

Parade underwear: What to know about the intimates brand

Parade Launches New Bralette Styles Underwear Review

Body-positive underwear brand Parade debuts diverse campaign

Parade underwear: What to know about the intimates brand

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Parade underwear: What to know about the intimates brand

Viral Underwear Brand Parade Has a New Owner

Parade Underwear: What is it and how do they feel?

Viral Underwear Brand Parade Has a New Owner

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Parade Flash Sale: Shop Viral TikTok Bralettes for $11 & More Lingerie & Undergarments for up to 60% Off

Viral Underwear Brand Parade Expands Into Underwire Bras