What is a multi-brand strategy?

When a company sells products or services via several brands, it has a multi-brand strategy. Take Pendragon, for instance. You may not know the name, but you may well know CarStore, Evans Halshaw and Stratstone, its motor retail brands. Multiple brands enable a company to target different audiences, secure greater shelf space and grab more market share. Is multi-brand a smart approach? It can be, but it’s not for everyone.

Multi-Brand Strategy by Rita Ferreira on Dribbble

What is a Multi-Brand Strategy? (+ Examples), by Raul Tiru

What Exactly Is Multi-Branding? - Logo Designs Company

Overview Of Multi Brand Strategy Formulating Strategy With

What Is Multibranding? (A Powerful Brand Strategy For Growth)

What Exactly Is Multi-Branding? - Logo Designs Company

Four brand strategies

Multi-Brand Strategy for Websites & Digital Destinations

Building a Content Marketing Strategy, by Raul Tiru

14 most beautiful Brand Books/Style Guides, by Raul Tiru

What Exactly Is Multi-Branding? - Logo Designs Company

What Makes a Good Multi-Brand Strategy?

Vaimo on LinkedIn: Multi-Brand Strategy: Top Trends and Benefits in 2023

What Is Multi-Brand Strategy and How Do Companies Evolve Such

The Kering Group Multi-Brand Business Model In A Nutshell