Why Are Plastic Lego Bricks So Pricey?

Ask anyone who loves those iconic building toys: Lego sets aren't cheap. And those plastic brick sets very rarely go on sale. The Smith School's P.K. Kannan says Lego is part of an elite club of brands that hold their ground on price and quality. 

Discussion] Is LEGO releasing too many new (system) parts? : r/lego

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