Why is everyone - Jake Gyllenhaal included - still wearing The North Face's Nuptse jacket?

Jake Gyllenhaal has stepped out in NYC in the ultimate snow-beating, storm saviour: The North Face Nuptse Retro 1996. But why is the bog standard puffer jacket still so popular? Zak Maoui investigates.

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The Best North Face Puffer Dupes From $40 - TheBestDupes

The North Face Nuptse jacket is a favorite among celebrities

The North Face Nuptse jacket is a favorite among celebrities