Try before you buy (TBYB) can boost sales but balloon ecommerce returns. An expert panel explains how to take advantage without getting killed on margins.
How Firms Can Overcome the 'Paradox of Preparedness' - Knowledge at Wharton
Try Before You Buy: The Next Ecommerce Trend - ShipStation
European cities warned to prepare for catastrophic tidal wave that is '100%' on the way - Daily Star
Loyalty Islands earthquake: Tsunami threat issued after gigantic 7.7 magnitude tremor - World News - Mirror Online
Try Before You Buy: The Next Ecommerce Trend - ShipStation
Indonesia's tsunami warning system failed. California's could too - Los Angeles Times
Emergency Preparedness
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Try Before You Buy: Great Opportunity or Ecommerce Returns Tsunami Risk?