De-Branding to Differentiate; Is Your Brand Strong Enough? : Persona Design

Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project.       In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]

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