Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

Why brands must rethink their approach to women's sports sponsorship

Survey: Consumers want brands to invest in women's sports

Media Coverage For Women's Sports Has Nearly Tripled In Five Years, According To New Research

Formula 1 And Motorsport Network Unveil Fan Results Of Largest Single Sports Survey Ever Conducted By Nielsen Sports

Australian women's sport popularity is growing, in broadcast and fan base

Sexualization Of Women In Sports Extends Even To What They Wear : NPR

Star Female Athletes Are Fighting for More Financial Control—and Winning - WSJ

Popularity Of Women's Sports Surges Approaching 50th Anniversary Of Title IX

Women and Sport by Nielsen Sports - Issuu

Women's Sports Network jumps on shifting attitudes with dedication to women's sports

Women and Sport by Nielsen Sports - Issuu

There is a real and growing demand for more women's sport in the UK - Nielsen Sports

Women's Sports Saw Historic Popularity Growth in 2022

Interest in women's sports growing faster then for men's - Bizwomen