Reebok UFC: Why did the promotion drop Reebok and sign with Venum?

UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.
UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.

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New UFC Venum kits to be worn by stars like Conor McGregor and Francis Ngannou unveiled after Reebok deal expires

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Al Iaquinta takes a parting shot at Reebok on the day Venum unveil their new UFC apparel

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UFC and Reebok Part Ways, Venum Becomes the New Apparel Partner

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