Tesco needs to douse horse meat story to escape brand hit

Tesco will be able to ride out this horse meat crisis, just as long as its an isolated incident and the retailer is able to communicate its response quickly, according to marketing experts.. From Campaign US

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Tesco needs to douse horse meat story to escape brand hit

Iceland 'no horsemeat' ad banned

Tesco needs to douse horse meat story to escape brand hit

Tesco boss defends investment in Harris+Hoole brand

Iceland 'no horsemeat' ad banned

Tesco print ads apologise for horsemeat in burgers

Tesco needs to douse horse meat story to escape brand hit

Tesco print ads apologise for horsemeat in burgers

Lance Armstrong and Tesco offer lessons in brand trust