Black entrepreneur behind Swift Hockey emerged as face of brand despite minimal representation in sport

The 21-year-old owner of Swift Hockey, an NHL certified hockey stick company based out of Oshawa, Ont., didn't know how the hockey community would react to a young, Black entrepreneur being behind a business looking to produce affordable sticks for those unable to manage the high costs of rival companies.
The 21-year-old owner of Swift Hockey, an NHL certified hockey stick company based out of Oshawa, Ont., didn't know how the hockey community would react to a young, Black entrepreneur being behind a business looking to produce affordable sticks for those unable to manage the high costs of rival companies.

Swift Hockey (@swifthockeyinc) / X

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Black entrepreneur behind Swift Hockey emerged as face of brand