Sales at John Lewis have been down 44 per cent year-on-year but non-padded bras have risen by 20 per cent. The change is believed to be because of non-curvy celebs such as Cara Delevinge with fewer women wanting a cleavage.
Put 'em away love': Why the push-up bra has fallen out of fashion
Cara Delevingne News, Latest Headlines & Updates - Page 12
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Push-up bra sales sag as big breasts fall out of fashion
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