How to find your brand's functional and emotional benefits

In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketi

Getting Emotional: Developing Brand Benefit Ladders with

Functional and emotional benefits

How to Write a Brand Essence Statement

Stop thinking like a PRODUCT manager and think like a BRAND manager

Building a Brand Pyramid

Re-position your brand by transforming your competitor's strength into a weakness

Success at the Marketing Director level

Functional and emotional benefits

Let's Talk About Brand Benefits and a Reason to Believe

What Is A Brand Pyramid And Why It Matters In Business - FourWeekMBA

Functional and emotional benefits

3-minute video on How to write a winning brand positioning statement

Can you define your brand in 7 seconds, 60 seconds and 30 minutes?

How to find your brand's functional and emotional benefits

The brand values pyramid: get to the top — Sol Marketing