Negative Space is Positive in Logo Design - Gath Design - Long

In logo design, negative space is the space that exists between shapes. It actually carries as much weight as the logo shapes without actually having any weight. In a one-color black logo, the graphic is typically depicted in black and the space around it would be left blank, leaving it white. This white space is the negative space and it gives the eye a rest and balances out the darker shapes, increasing the appeal of a design.

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