How Tesco is taking on the discounters with value own-label rebrand

Tesco quietly cuts own label value tier by 100 lines over three years, News

analysed, Woolworths rejigs own label in Australia, Metro Group demerges - retail round-up, March 2016 - Just Food

Tesco brings value focus 'to life' as it takes on Aldi and Lidl

Jack's own-label range products & news (Tesco) - Better Retailing

Tesco to boost prominence of 'reduced to clear' areas in stores, News

Tesco says brand trust is 'returning' as it posts first quarterly sales growth in three years

Tesco BrandStruck: Brand Strategy / Positioning Case Studies

Five ways Tesco has strengthened its position

Tesco targets New Year's resolutions with rebranded Healthy Living range

Mark Ritson: Is Dave Lewis really the right choice for Tesco?

The rise of supermarket 'private label' brands

Respect for what they have taken away from us : r/CasualUK

Tesco has ditched more than 100 of its cheapest own brand products since 2019

The risks and rewards of Tesco pushing its own mobile payment app