Has marketing women's sport moved on from Ladyball?

How women's sport is sold often reduces it to a 'pinkified' pursuit which is inferior to and less serious than men's sport

For women's sports, the media buys are becoming a big deal

For women's sports, the media buys are becoming a big deal

Ovarian Cancer Canada's Ladyballs ad offends some, starts

Ovarian Cancer Canada's Ladyballs ad offends some, starts

Heather Thornton's Instagram, Twitter & Facebook on IDCrawl

Brands are waking up to the fact that women's sport is a new

Sports clothing rules for women are sexist — so why haven't they

Heather Thornton's Instagram, Twitter & Facebook on IDCrawl

Niamh Kitching on LinkedIn: Has marketing women's sport moved on