Peloton became a multidimensional brand. Here's why it matters., by Sarah McMains

Did you know Peloton isn't just a bike? » Strategy

Peloton Reintroduces Itself For Anyone, Anywhere

Sarah McMains – Medium

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Can Peloton Reverse a Long History of Failed Fitness Fads?

Peloton emphasizes the versatility of its products » Strategy

Wellness Marketing Agency

Peloton: How the Bike Company Has Become a Global Content Brand

How Peloton has redesigned the in-home fitness experience

Peloton's Shift to Multidimensional Brand at the Right Timing

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Peloton: How the Bike Company Has Become a Global Content Brand

And Just Like That: SATC Peloton Controversy & Fallout Explained