Some experts say all the marketing beyond the movie is only good for the 64-year-old brand, helping to attract multi-generations of fans.
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Barbie's Dreamhouse available to rent in Malibu, and more of today's top videos
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania – Chicago Tribune
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania – Boston 25 News
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
Barbie' movie pink marketing is everywhere amid weekend release
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania