Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

New Collection: Lingerie and bras

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New Collection of Lingerie and bra

New Collection of Lingerie and bra

Lingerie brand Playtex rebrand targets over-50s

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Brand history

Wonderbra creates new marketing role for Julia Nolan

Brand history

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Lingerie brand Playtex rebrand targets over-50s

New Collection: Lingerie and bras

Playtex - Wikipedia