How marketing 'comfort for the common man' made Rupa standout in

The family-owned enterprise did not have a roaring start. But with solid marketing practices in place, Rupa climbed the ladder of success and went on to dominate the market.

Rupa Company - Wikipedia

How marketing 'comfort for the common man' made Rupa standout in

Imperial Blue—walking a tightrope between offensive vs tongue-in

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Pitaji ki patloon' to 'uncle ji ki kursi' — Cadbury 5 Star hit the

Brandma Archives – ThePrint