Just take the pouch out': How Step One tweaked its underwear for

Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.

Just take the pouch out': How Step One tweaked its underwear for women - Inside Retail Asia

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Just take the pouch out': How Step One tweaked its underwear for women - Inside Retail New Zealand