General Mills follows trend in removing artificial flavours

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills Cereal, Cookie Crisp, 11.25 oz : : Grocery

General Mills Cereals To Remove Artificial Flavors And Colors

Popular foods taking on new hues without artificial dyes, News

Fake Bowl of Cookie Crisp Cereal - Israel

Fake Bowl of Cookie Crisp Cereal - Israel

General Mills to Remove Artificial Flavors, Colors from All Cereals

Gold Medal™ Complete Waffle Mix 5 lb

General Mills follows trend in removing artificial flavours, colouring from cereals

General Mills cereals removing artificial flavours and colours

The trends driving General Mills' Accelerate strategy

July, 2015

General Mills removing fake colors and flavors from cereals -- will your kids care? - Los Angeles Times

Gold Medal™ Muffin Mix Original Variety 5 lb

Food industry investing in 'free-from' processing

Fake Bowl of Cookie Crisp Cereal - Israel