From Y2K looks spearheaded by Blackpink's Jennie, to 'New Chinese Style', Chinese fashion is being shaped by Gen-Z's new consumer categories
FOCUS is the content arm of The China-Britain Business Council
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5 Chinese Gen-Z fashion trends you need to know - Focus - China Britain Business Council
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Top Guide for Fashion Trends in China in 2023 - Reverse Group
Top Guide for Fashion Brands Strategies in China
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How to Run a Fashion Magazine in China in 2023 - The New York Times
Here's why 'Princess style' is all the rage with China's Gen Z, Advertising
What defines China's Gen Z consumers?