Inside #BamaRushtok's obsession with David Yurman bracelets

Bama Rush has been a TikTok favorite for years. Here’s a look at the rising popularity of one of the trend’s jewelry staples — David Yurman Jewelry.

David Yurman Cable' Book: Designing the Cable Bracelet

Jewelry For V Neck 2024

Elegant Stacked David Yurman Bracelets with a Touch of Gold

Michael Yurman Jewelry 2024

Michael Yurman Jewelry 2024

Bracelets for Women, Shop Designer Bracelets

Shop the Cable Bracelet in Pink Rubber, 6mm from David Yurman. Enjoy complimentary shipping on all online orders.

Cable Bracelet in Pink Rubber, 6mm

Bracelets for Women, Shop Designer Bracelets

Michael Yurman Jewelry 2024

The Origins of David Yurman's Famous Cable Bracelet - 1stDibs Introspective