Lululemon teams with Tournament of Roses for first New Year's Eve 5K on eve of parade – Pasadena Star News

Runners had always informally taken to a closed Colorado Boulevard in the hours before the Rose Parade. Lululemon and parade organizers saw an opportunity for a 5K.

Lululemon teams with Tournament of Roses for first New Year's Eve

lululemon Run With the Roses 5K' to Kickstart New Year's Eve

I ran in the first-ever Lululemon 'Run with the Roses' 5K on

Lululemon teams with Tournament of Roses for first New Year's Eve 5K on eve of parade – Pasadena Star News

lululemon Run With the Roses 5K

Rose Parade Guide

I ran in the first-ever Lululemon 'Run with the Roses' 5K on

Lululemon Run With the Roses 5K gets Rose Parade off to running

Lululemon Run With the Roses 5K gets Rose Parade off to running start – Pasadena Star News

I ran in the first-ever Lululemon 'Run with the Roses' 5K on

I ran in the first-ever Lululemon 'Run with the Roses' 5K on

Photo Gallery: Local floats win awards at the 129th annual

Running With Roses in Pasadena on New Year's Eve